phantom

Creating the digital experience for a redefined Phantom brand identity. The website won a variety of awards and honours, including FWA SOTD, AWWWARDS SOTD, CSS Winners SOTD, CSS Designs SOTD, Codrops and a Webby nomination.

Believe in the unbelievable

Phantom is an independent, digitally-led creative agency with studios in both London and Auckland. Working with a close knit team devised of creatives and developers, my challenge was to develop and shape the way for which the agency lives in its digital space whilst a new brand identity was being established in parallel.

Incorporating the very essence of the Phantom ethos into a digital space, showcasing our team, projects and unique way of working.

Along with establishing the visual language and over-arching user experience for the website, I also helped in developing the way for which we wanted animation and movement to play a part user interaction.

A minimal colour palette both reflected the new and emerging brand identity, whilst allowing us to establish a clear visual language for the user interface and experience.

Colour played a very distinctive role, with a predominately black and white colour palette that was complimented with the Phantom Green. This served as the primary interaction colour throughout the experience.