Believe in the unbelievable
Phantom is an independent, digitally-led creative agency with studios in both London and Auckland. Working with a close knit team devised of creatives and developers, my challenge was to develop and shape the way for which the agency lives in its digital space whilst a new brand identity was being established in parallel.
Incorporating the very essence of the Phantom ethos into a digital space, showcasing our team, projects and unique way of working.
Along with establishing the visual language and over-arching user experience for the website, I also helped in developing the way for which we wanted animation and movement to play a part user interaction.
A minimal colour palette both reflected the new and emerging brand identity, whilst allowing us to establish a clear visual language for the user interface and experience.
Colour played a very distinctive role, with a predominately black and white colour palette that was complimented with the Phantom Green. This served as the primary interaction colour throughout the experience.