Tea is the second most consumed drink in the world. Although overshadowed by extensive cafe’s and poor quality the whole tea drinking experience needed a rethink. Teas a new independent brand with its flagship in Spitalfields London needed an iconic identity to stand out.

A new pride in brewed tea

Inspired by the infusion of tea, the visual language looks to show the beauty, tactility and versatility of tea, without hindering the heritage and opulent feel the brand wanted to display.

Drinking tea is a unique experience where conversation flourishes and ideas happen.

The vibrant and stylish colour palette of Rooibos, Oolong and Matcha are used across signage, cups and menus. The wordmark and use of gold foiling helps to communicate the artisanal roots of tea giving a sense of trust & establishment.