Changing our perspective on insurance
Travelers Insurance aimed to reveal how small businesses can truly benefit from their service, through the idea that it provides owners with assurance and safety. My role was to implement a new art direction for both digital and print material.
Bringing to light the lives of small business owners and their stories of success and what drives them.
Speaking to consumers in first person really helped to emphasise the personal focus for each of the feature, allowing other small business owners to relate to their own goals, aspirations and needs. To strongly communicate this idea , bold imagery and distinct graphical elements were paired with equally strong supporting text often witty in its tone.