The campaign piece aimed to focus the benefits of Travelers insurance by exploring the way in which small business owners benefit from the service. Project outcomes included a mini site, banners located around London, and a video series exploring the lives of featured small business owners.

Changing our perspective on insurance

Travelers Insurance aimed to reveal how small businesses can truly benefit from their service, through the idea that it provides owners with assurance and safety. My role was to implement a new art direction for both digital and print material.

Bringing to light the lives of small business owners and their stories of success and what drives them.

Speaking to consumers in first person really helped to emphasise the personal focus for each of the feature, allowing other small business owners to relate to their own goals, aspirations and needs. To strongly communicate this idea , bold imagery and distinct graphical elements were paired with equally strong supporting text often witty in its tone.